Well Google has done it again, another excellent free tool for developers and business entrepreneurs looking for a solid keyword research platform. This particular tool is called “Google Insight for Search” and greatly assists any marketing efforts by providing clear and meaningful trend reporting on keywords over time. This service is completely free, and if you already have a Google account you can check it out at www.google.com/insights/search
Having used a gagillion tools over the years to research keyword niches, the functionality of this tool is truly genius. Being able to stack multiple keywords to compare annual trend change is very useful for gaining a cursory understanding of a particular niche. There are also many ways you may use this data off the page. For example please see below a dynamic chart pulled using the Google API.
Pretty fantastic don’t you think? The above diagram exemplifies keyword trend over the last 5 years for the keywords (web design bc, bc web design , web design vancouver, victoria web design, canada web design). With this cursory example, we can draw numerous conclusions that will aid our overall understanding of our own audience’s behaviour on the web.
