Work Experience


Simon de la Salle
A Multimedia Company

Owner / Founder
Nelson, BC, Canada
2004 -> Current Date

For the past 10 years I have developed a substantial client base in North America. Most of these clients are in the non-profit / environmental, and ecotourism sectors. I continue to work with this client base maintaining web systems and marketing standards.


The Vacuum

SEM Consultant / Web Consultant
Nelson, BC, Canada
March 2009 -> Current Date

Working with The Vacuum to assist in accessibility and SEM strategies for their existing client base. My role is primarily to support planning of new web projects, ensuring accessibility and functionality as well as consult on SEO and site marketing.


Self Design

Information Architect, User Interface Specialist, Programmer
Nelson, BC, Canada
February 2010 -> October 2010

Contracted for 8 months to assist in the development of a new online web presence for Self Design, an online school in British Columbia delivering ministry approved education to home school students online. My primary role was to facilitate the updating of company brand as well as support the planning process for the new Self Design Web Presence.


Sustainable Energy Authority Victoria

Web Coordinator / Project Manager
Melbourne, Australia
January 2004 -> June 2004

While working in Melbourne I had the opportunity to work with the Sustainable Energy Authority on several improvements to their existing web systems as well as supporting the roll out of several new initiatives.

  • Creating and implementing visual designs, print and intranet projects, and SEAV publications through web based presentations, sites and systems.
  • Coordinating with project managers and functional leaders to brainstorm the aesthetic representation of SEAV branding and style on the web.
  • Proofing developed work to ensure that all aesthetics and formatting are congruent with SEAV branding.
  • Developing proposals, project plans, and documenting work completed ensure that initiatives developed at SEAV are delivered in a thorough and organized fashion.
  • Reconstructing the website strategy based on research of audience groups and key stakeholders.
  • Providing technical and creative expertise in team meetings to ensure the business goals and direction of the organization are reflected in the publishing of new electronic media.
  • Acting as a liaison between the contracted developers and the internal design team.
  • Using ASP, VB, SQL and Access to online applications and dynamic systems for industry partners, government bodies, and the general public. (i.e. government rebate system)
  • HTML coding and debugging using text editors and site development tools.
  • Developing internal content management systems.
  • Using Maximine to track the effectiveness of recent initiatives, and provide feedback to project managers and functional leaders.


Eramana Designs

Graphic Design / Web Development
Hobart, Australia
December 2003 -> February 2004

While living in Tasmania, I had the opportunity to freelance with Peter Jerrim of Eramana designs. As well as working on some Graphic concepts and photography I assisted with developing web branding on several projects.


Sage Internet Group Ltd.

Project Manager / Lead Designer
Victoria, BC, Canada
October 2001 -> September 2003

  • Worked as Lead Designer / Project Manager, managing a client base and coordinating projects within a team environment.
  • Designed and implemented numerous web systems.
  • Assessed needs, wrote proposals, and explored new ideas with existing clients.
  • Worked directly with clients to brainstorm and develop company branding.
  • Managing search engine campaigns and developing search engine strategies.
  • Acted as a liaison between the clients and the design team and ensured quality and progress of projects.
  • Working with Microsoft Windows and Linux servers.
  • HTML coding and debugging using text editors and site development tools.
  • Built and developed numerous content management systems.
  • Developed web content and graphics using Dreamweaver MX suite, Photoshop, and HTML editors.
  • Integrated flash with HTML and dynamic layouts and websites.
  • Created Actionscript controlled animations and interfaces.


Focus Internet Solutions

Graphic Designer / Web Developer
Victoria, BC, Canada
Fall 2000 -> Winter 2001

  • Worked with Focus Internet Solutions as a graphic designer for over 16 months.
  • Creative design and the implementation of those designs on the web.
  • Experience assessing needs, writing proposals, and exploring new ideas with existing clients
  • Working directly with clients to brainstorm and develop company branding
  • Developing search engine campaigns and promotional content
  • Acting as liaison with clients and ensuring quality and progress of projects
  • Experience developing ASP, VB, SQL and Access applications
  • Developing web content and graphics using Dreamweaver MX suite, Photoshop, and HTML editors
  • Integration flash with HTML and dynamic layouts
  • Creation of Actionscript controlled animations and interfaces
  • Integrating Flash with HTML web sites


Industry Experience

With over 15 years PRODUCTION experience, my most rewarding education has been from working in the industry. After over a decade of working with design firms, as a freelancer, for the government and finally managing my own company for the last 5 years, my forte is working with large teams to bring ideas to fruition in a collaborative and engaging process.


In Canada, I pursued multimedia design and development at the University of Victoria from 2000 – 2002 attaining a diploma in multimedia and my certification for Macromedia standard web development and design.


Reference contact details or hard copy reference documents provided upon request