understanding the unique needs of each organization is vital to success
Our planning process begins with several meetings to determine the organizations needs
Developing featured requirements
Sitemap & site structure planning
Inventory of content resources
Audience / demographic / market research
Planning site conversion strategy and consumer end-points
Mapping complex product requirements and shopping processes
Lead generation strategy
Creating clear, measurable goals to understand ROI
Technical analysis
Understanding your existing online presence
Reviewing hosting platform and server environment
Thorough inventory of existing web systems
Review of Wordpress configuration
Review of Wordpress theme and installed plugins
Accessibility & responsive review
Review of existing website performance
Reviewing 3rd party marketing integration and dependencies (Google, facebook, instagram, mailchimp)
Planning requirements and integration between core tech systems (CRM, Basecamp, Sales Force, reservation systems, external API's)
Technical analysis
Planning robust web technology
Recommendations on hosting platform and server environment
Reviewing bandwidth and traffic requirements
Thorough inventory of existing web systems
Creating an inventory of plugins, extensions or visual themes required
Review of existing website performance
Reviewing 3rd party marketing integration and dependencies (Google, facebook, instagram, mailchimp)
Planning requirements and integration between core tech systems (CRM, Basecamp, Sales Force, reservation systems, external API's)
Interface design
Capturing a beautiful aesthetic
Creating meaningful and beautiful interface design to represent your brand
Coordinating the design process and approval with stakeholders
Presenting a clear vision of web functionality, audience experience and user flow
Designing a unique and custom aesthetic tailored to the needs of the project
Creating a compelling and usable content experience with the consumer in mind
SEO strategy
"White hat" strategies for ranking well in Google
SEO analysis & Analytics review
Google placement analysis and recommendations
Keyword research & competition analysis
Implementing SEO plugins and configuring website based on findings from planning
Setup of Google analytics and Google webmaster tools
Google XML sitemap creation and submission
Implementing SEO strategy following build-out of website
Front-end development
Responsive, accessible, and forward compatible
RAD (Rapid application development) methodology
Building out interface into CSS / HTML / PHP templating
Utilizing the newest in Wordpress etiquette and coding practices
Building user interaction features utilizing jQuery
Planning, building and testing responsive scalability
Build out of mobile specific interface elements
Integration and customization of dynamic features
Tailoring user experience and shopping processes
Back-end Development
Integrated systems built into your website
Setting up and configuring server environments
Creating intranet, internal applications and sales tools
Developing e-learning and teaching platforms
Integrating web systems across various aspects of an organization's IT habitat
Designing automation and processing of data between systems
Developing A - B - C technology solutions
Creating user portals and communication channels between audience groups
Organizing user permissions, content moderation, and content publishing systems
Robust admin tools to manage complex inventory and shopping processes
Building complex reporting and statistical measurement functionality
Launch
Bring your new website online with confidence
Testing of all web components
Performance benchmarking and refinement
Responsive testing
Testing all 3rd party dependencies
Testing all data end-points and lead generation
Testing API functionality and automated processes
Performance optimization
Improve the speed and delivery of your web presence
Optimizing Wordpress setup & server configuration
Adjusting theme and plugin configuration
Optimizing, compressing and minifying scripts
Image optimization and configuration
Accessibility and semantic improvements
Responsive and mobile performance review
Implementing CDN services and server side caching
Ongoing marketing
Utilize your website to curate and publish regular content
Developing a content strategy
Email marketing campaigns
Social media integration
Consulting on ROI and campaign effectiveness
Working with marketing teams to create beautiful and engaging web content
Training staff to use the website to publish regular content
Web maintenance
Keep your website running smoothly
Implementing a proper backup process
Regularly updating Wordpress core and plugins
Maintaining Wordpress theme and proofing updates
Maintaining development environment in collaboration with the IT or hosting team
Ensuring website is compatible with the newest LAMP environment (Linux, Apache, MySQL, PHP)
Security
Protect your website
Setting up and configuring SSL keys (https://)
Hardening websites to malware and bot attacks
Managing Sucuri setup, reporting and services
Assisting with broken or corrupted websites
Preventing and resolving issues with SPAM
Site monitoring, keeping the site secure, addressing emerging vulnerabilities as they may arise
3rd party management
Monitoring and maintaining integration with external services
Monitoring Google technologies such as GWMT, Analytics, and Adwords
Keeping appraised of changes in 3rd-party dependencies such as Google API's, ConstantContact, Mailchimp, Instagram, Facebook, jQuery, Font libraries, ect...
Coordinating with reservation, POS, e-commerce and transaction providers to ensure the website follows the newest code practices
Subscription management
Renewing and maintaining software licensing
Organizing the yearly subscriptions to plugin, themes and online fees.
Maintaining serial numbers, CC information and activation across all subscription based components.
Coordinating with reservation, POS, e-commerce and transaction providers to ensure the website follows the newest code practices
