Project planning
understanding the unique needs of each organization is vital to success
- Our planning process begins with several meetings to determine the organizations needs
- Developing featured requirements
- Sitemap & site structure planning
- Inventory of content resources
- Audience / demographic / market research
- Planning site conversion strategy and consumer end-points
- Mapping complex product requirements and shopping processes
- Lead generation strategy
- Creating clear, measurable goals to understand ROI
Technical analysis
Understanding your existing online presence
- Reviewing hosting platform and server environment
- Thorough inventory of existing web systems
- Review of Wordpress configuration
- Review of Wordpress theme and installed plugins
- Accessibility & responsive review
- Review of existing website performance
- Reviewing 3rd party marketing integration and dependencies (Google, facebook, instagram, mailchimp)
- Planning requirements and integration between core tech systems (CRM, Basecamp, Sales Force, reservation systems, external API's)
Technical analysis
Planning robust web technology
- Recommendations on hosting platform and server environment
- Reviewing bandwidth and traffic requirements
- Thorough inventory of existing web systems
- Creating an inventory of plugins, extensions or visual themes required
- Review of existing website performance
- Reviewing 3rd party marketing integration and dependencies (Google, facebook, instagram, mailchimp)
- Planning requirements and integration between core tech systems (CRM, Basecamp, Sales Force, reservation systems, external API's)
Interface design
Capturing a beautiful aesthetic
- Creating meaningful and beautiful interface design to represent your brand
- Coordinating the design process and approval with stakeholders
- Presenting a clear vision of web functionality, audience experience and user flow
- Designing a unique and custom aesthetic tailored to the needs of the project
- Creating a compelling and usable content experience with the consumer in mind
SEO strategy
"White hat" strategies for ranking well in Google
- SEO analysis & Analytics review
- Google placement analysis and recommendations
- Keyword research & competition analysis
- Implementing SEO plugins and configuring website based on findings from planning
- Setup of Google analytics and Google webmaster tools
- Google XML sitemap creation and submission
- Implementing SEO strategy following build-out of website
Front-end development
Responsive, accessible, and forward compatible
- RAD (Rapid application development) methodology
- Building out interface into CSS / HTML / PHP templating
- Utilizing the newest in Wordpress etiquette and coding practices
- Building user interaction features utilizing jQuery
- Planning, building and testing responsive scalability
- Build out of mobile specific interface elements
- Integration and customization of dynamic features
- Tailoring user experience and shopping processes
Back-end Development
Integrated systems built into your website
- Setting up and configuring server environments
- Creating intranet, internal applications and sales tools
- Developing e-learning and teaching platforms
- Integrating web systems across various aspects of an organization's IT habitat
- Designing automation and processing of data between systems
- Developing A - B - C technology solutions
- Creating user portals and communication channels between audience groups
- Organizing user permissions, content moderation, and content publishing systems
- Robust admin tools to manage complex inventory and shopping processes
- Building complex reporting and statistical measurement functionality
Launch
Bring your new website online with confidence
- Testing of all web components
- Performance benchmarking and refinement
- Responsive testing
- Testing all 3rd party dependencies
- Testing all data end-points and lead generation
- Testing API functionality and automated processes
Performance optimization
Improve the speed and delivery of your web presence
- Optimizing Wordpress setup & server configuration
- Adjusting theme and plugin configuration
- Optimizing, compressing and minifying scripts
- Image optimization and configuration
- Accessibility and semantic improvements
- Responsive and mobile performance review
- Implementing CDN services and server side caching
Ongoing marketing
Utilize your website to curate and publish regular content
- Developing a content strategy
- Email marketing campaigns
- Social media integration
- Consulting on ROI and campaign effectiveness
- Working with marketing teams to create beautiful and engaging web content
- Training staff to use the website to publish regular content
Web maintenance
Keep your website running smoothly
- Implementing a proper backup process
- Regularly updating Wordpress core and plugins
- Maintaining Wordpress theme and proofing updates
- Maintaining development environment in collaboration with the IT or hosting team
- Ensuring website is compatible with the newest LAMP environment (Linux, Apache, MySQL, PHP)
Security
Protect your website
- Setting up and configuring SSL keys (https://)
- Hardening websites to malware and bot attacks
- Managing Sucuri setup, reporting and services
- Assisting with broken or corrupted websites
- Preventing and resolving issues with SPAM
- Site monitoring, keeping the site secure, addressing emerging vulnerabilities as they may arise
3rd party management
Monitoring and maintaining integration with external services
- Monitoring Google technologies such as GWMT, Analytics, and Adwords
- Keeping appraised of changes in 3rd-party dependencies such as Google API's, ConstantContact, Mailchimp, Instagram, Facebook, jQuery, Font libraries, ect...
- Coordinating with reservation, POS, e-commerce and transaction providers to ensure the website follows the newest code practices
Subscription management
Renewing and maintaining software licensing
- Organizing the yearly subscriptions to plugin, themes and online fees.
- Maintaining serial numbers, CC information and activation across all subscription based components.
- Coordinating with reservation, POS, e-commerce and transaction providers to ensure the website follows the newest code practices
