Role
Working with Paddle BC to develop a large-scale interactive hub that connects the paddling community with trails and resources across the province.
Challenges
This ambitious tourism project sought to create a centralized digital hub to promote paddling culture across British Columbia, connecting enthusiasts with diverse regional water trails. The solution is an information-rich portal that balances high-impact visual storytelling with complex data organization, featuring interactive mapping, regional directories, and a comprehensive resource library. The final platform is engineered to manage high traffic while providing a seamless, intuitive user experience for the province’s vast outdoor community.
Features
- Interactive regional mapping and trail guides
- Extensive searchable database for paddling resources
- High-resolution visual storytelling and regional galleries
- Custom post types for regional tourism directories
