• Browsing Screenshot: Homepage
  • Browsing Screenshot: Trip Overview
  • Browsing Screenshot: Integrated Google Map
  • Browsing Screenshot: Trip Itinerary
  • Browsing Screenshot: Choose Your Ride Wizard
  • Browsing Screenshot: Region Page
  • Browsing Screenshot: Single Blog Post
About This Project

Travel around the world by horseback

Equitours, located in Dubois Wyoming, is an international adventure tourism organization delivering horse based riding tours around the world. I had the unique opportunity to work with company owners to project manage, design and develop a new web presence for the organization. This process involved examining and rebuilding not only the front end of the website but also the developing a new comprehensive trip management system to coordinate  hundreds of trips and thousands of departures every year.

Living in British Columbia, adventure tourism has been an essential part of my client base since the beginning of my career. I have a good deal of experience working with organizations such as geoex.com and oars.com to develop complete brands, marketing campaigns, intranet applications, and most importantly dynamic, successful websites. As a designer and web technologist, I highly enjoyed utilizing some very slick, modern solutions to bring the Equitours website up to speed with an engaging and dynamic web presence.

This new website has been a cornerstone of the organizations marketing efforts and will quickly deliver return on investment in the form of increased sales and a greatly improved brand experience for potential guests.

Website Features:

  • Comprehensive Trip Management Tools
    • Availability Management
    • Departure Dates
    • Integrated Google Maps
    • Advanced Trip Options
    • Trip Photo Gallery
    • Consultant and Outfitter functionality
    • Destination -> Trip Integration
    • Advanced Trip Finder
  • Integrated Blog and publication features
  • Social Media Integration
  • Online newsletter creation
  • Advanced SEO strategies
  • Custom image optimization features

Oct 07, 2013

My Role

My personal favorite and most successful website to-date. The Equitours website has dramatically increased overall traffic as well as visitor stay by almost 30%. I assist with managing web marketing for Equitours on an ongoing basis.

Skillsets Required

Marketing / Design / Development

Adventure Tourism
Launch Site